Client:

Arcus Wire Group (AWG) is a recognised leader in wire rope, chain, hardware, and stainless steel mesh. With over 60 years of experience, AWG supports infrastructure, industrial, marine, and architectural projects across Australasia.

Problem:

Marketing execution was inconsistent. Some months had activity. Some months had none.

Collateral was outsourced. Social media lacked structure. No one owned the workflow end-to-end. They faced:

• Inconsistent posting
• Slow content turnaround
• Limited internal capacity
• Rising outsourcing costs
• Brand visibility starting to drop
• Reduced engagement across channels

What hamma Studio Did:

Mind, our full-time Marketing and Content Coordinator (Capability Tier), integrated directly into AWG’s workflow and took ownership of execution. Support included:

• Social media management
• Reels and short-form video creation
• Post design and captions
• Content scheduling
• Brand consistency management
• Brochures and catalogues
• Campaign graphics
• EDM layouts
• Content planning
• Performance tracking
• Website updates
• Cross-team coordination for marketing enquiries

Outcome:

• Consistent weekly posting rhythm
• Stronger brand presence across LinkedIn and Instagram
• Increased engagement from existing followers
• Positive stakeholder feedback on content quality
• Reduced reliance on external agencies
• Lower marketing outsourcing costs
• Reduced pressure on internal staff
• More deliverables produced in-house
• Stronger visual consistency across channels

Summary:

hamma Studio gave AWG execution power inside their marketing function, integrating seamlessly into their workflow.